Collaboration has been on our mind recently,
but then again, it always is. There’s something about idea flow, innovative thinking, a group working toward the same solution, all components of great collaboration, but it has to happen organically, and we know that’s not as easy as it sounds. But when one idea is all you need to jumpstart problem solving, it’s worth the work to get there.

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On May 18, we wrapped up volume two of The Doers, a new monthly event series at HOWDO. We geared up for an evening of smart thinking and good drinking with HOWDO co-founder Erik Herskind and a 3 Nations Brewing Co. beer tasting.

Erik, a proponent for and passionate about big thinking, talked about just that – thinking. All it took was a quick chat with Erik to realize why how you think effects how (and what) you do. Sounds broad, yes, but he honed in on a couple key points that guests could take home and apply themselves.

Erik is the co-founder of HOWDO, but he’s also the co-founder and CEO of greenlight. A creative ad agency here in Dallas that lives next door to Dallas, greenlight is an expert in branding and platform building for clients including La Quinta Inns & Suites, Gold’s Gym, La Cantera Resort and Spa and, locally, Café Momentum.

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By now, it’s clear that your intention when you enter HOWDO is crucial. It’s an important part of being productive; your mindset is what determines the outcome of your meeting. Of course, what defines a successful meeting varies from meeting to meeting and team to team, but what’s consistent is each team starts their meeting with a shared intention. Notice we didn’t say goal.

While similar, goals and intentions have very different meanings. To dig in a bit, business coach and Inc. contributor Marla Tabaka offered some great thoughts in an article that we keep going back to when we need a little reset.

Click here for the full article (highly recommend you take a peek), but we pulled some of our favorite nuggets out below.

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April 25 was a big day for HOWDO – We had WHERON come over to kick off a new monthly event series, The Doers. Wheron, a Dallas-based artist collective, painted a mural in familiar Wheron fashion, while creatives, entrepreneurs, and just interested Dallas folk came together to connect, chat and marvel as Will Heron, Jorge Alcala and Sarah Duke covered one of HOWDO’s sprawling white walls.

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Inspiration can come in many forms, and what inspires you might not inspire the person next to you, but one factor that makes a difference for just about everyone is where you go to do your big thinking. It’s a spot that gets your creative juices flowing, whatever your project might be. That could be the beach, the mountains, a bustling coffee shop, or a quiet room in your own home. More often than not, though, you’ll gravitate toward somewhere that feels welcoming, light and open, (almost) distraction-less, and equipped with amenities that keep you on track like bottomless coffee and good music.

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Getting intimate with one of Dallas’ street art vigilantes

If we’re going to shine a little spotlight on the people in Dallas that are thinking bigger and doing bigger, there’s one artist who we can’t overlook. Will Heron (street name: Wheron), a lifelong Dallasite, doesn’t necessarily need HOWDO’s spotlight because his work is already covering the city. You’ve seen Wheron murals on the sides of buildings in Deep Ellum, in Oak Cliff, and now more permanently and prominently in Trinity Groves where Wheron set up shop at The Platform, a new-ish space for gallery shows, artistic collaboration and community gathering.

We connected with Will for a Doing It Q&A to find out what keeps him going, really why (and how) he does what he does. And how much of an impact it has on the city’s creativity, a crucial part of street art that we can’t ignore.

Read on, then follow Wheron on the @w_heron.

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How greenlight Account Supervisor Brittney Stephens preps, presents, and plans for her meetings. Hint: Never go in without a coffee.

Hometown: Keller, TX
Years in Dallas: 6 years
Current Dallas neighborhood: Farmers Branch
Memory from your first work meeting: The memory that always sticks out is when I presented The Village at Fairview and Allen’s holiday direct mail campaign to Heather Herring. There were two firsts that day. One, I had never gone to a clients office alone. Two, Brittney Stephens Howdodallas.com
I had never presented creative. Imagine my nerves!! The moment from that meeting that I’ll never forget was after I had done my whole pitch on why this would work for their brand, Heather looked at me and said “Do you believe in this? Do you personally, truly believe that this will work?” I took a deep breath, thought about it for a few seconds and confidently answered yes.

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One of the best things about where HOWDO is located is
just that – Location. HOWDO is situated in an unassumingly creative area, the up-and-coming Trinity River Industrial District. Half a mile off of 35 and Inwood Road, it’s easy to get to. It’s basically the Design District’s backyard, but a little grittier and a little scrappier, which is what makes it perfect for HOWDO.

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HOWDO isn’t only for getting down to business.
The conference room lends itself to business talk, of course, but when you slide open those doors and step back into the light of open space, you can wander to refocus and find yourself in a completely new space. In addition to the conference room, HOWDO offers two breakout areas, dedicated spots where you can continue the creative thinking or just take a breather. HOWDO is, after all, your space to grow.

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The one rule of HOWDO
There are no rules when it comes to creativity. Except for one, which we strictly enforce inside of HOWDO and greatly encourage outside of our walls: Enter with intention. Within HOWDO, and after you leave, we want you to be as productive as possible. That’s what we’re here for: reinventing your meeting experience. But we do realize – it’s not that easy. Distractions are constantly knocking on your brain’s door. We’re here to help find your intention and step into HOWDO ready to do something big.

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