The Art of Thinking
Why you should be doodling during your meetings
Humor me for a moment and close your eyes. There are few of us that don’t have a memory like this: You’re taking a test in high school, stuck on a question. Minutes of frustration feel like hours peeling away at valuable exam time when suddenly…YES! You remember writing the answer in your notes. You wrote it right next to that doodle of your crush’s name in bubble letters. Heck, you might not be where you are today in your career if not for getting an A on that exam, courtesy of doodling.
It’s much like simple physics: an object in motion stays in motion, while an object at rest stays at rest. Similarly, when we use our brains, the wheels will keep turning. Researchers have found that people who doodle during lectures or public speaking are able to recall more information than those who take traditional notes. In fact, those who don’t doodle could be more likely to daydream than those of us who take to the margins of our notepads with illustrations.
Now let me beat you to the punch by saying that you do NOT need to be artistically talented to benefit from doodling. Whether you draw a stick figure or a masterpiece, the goal isn’t to mimic Picasso. The goal is to keep your brain focused through multiple mental channels. Bottom line: no matter what you doodle, you are boosting your memory.
While many of us recall being punished for doodling, since avid doodlers are often viewed as distracted and even rude, studies have proven that doodling is, in fact, more beneficial in memory retention than leaving your pen on the table.
But, hold on a minute. It seems like everyone thinks doodling is for students, regardless of how beneficial it is. What about the corporate teams sitting through meetings every day? How is the business professional supposed to convince her boss that she’s not just drawing to make time pass until the meeting is over?
This, ladies and gentleman, is how the HOWDOODLE was invented. With offsite meetings being one of the many uses of HOWDO, we had to create something that allows users to benefit from doodling, even encourage it, while remaining professional.
So came the creation of the blank coaster that you see at every HOWDO event, be it a meeting or a happy hour. Framed with the word HOWDOODLE, it’s there to encourage executives, associates, artists and doodlers alike to better utilize their HOWDO time by embracing the art of thinking. It doesn’t matter if you have a creative block or simply need help remembering important information, it’s always a good time to doodle.